Kristi believes that a brand’s story is only as good as its ability to reach the right people. With a focus on data-driven storytelling, Kristi leverages audience insights to create the right content, share it across the right channels, and demonstrate measurable results. Kristi doesn’t spend a lot of time sitting still—and neither do her files. She’s happiest when she’s busy, but even at a breakneck pace she manages to stay cool, calm, and collected.
From running trails to running initiatives, Kristi is committed to community. She plays an active role in a number of not-for-profits, focusing on youth empowerment, athletics, and grassroots community events throughout the province.
Kristi holds an advanced diploma in public relations from the Nova Scotia Community College and a Bachelor of Arts in Political Science from Dalhousie University.