Kristi wakes up every day thinking about how she can push her clients and projects harder. Believing any tactic must be rooted in strategy, she brings together every tool, insight, and team available to uncover and reach the audiences that matter most.
Through her work with Atlantic credit unions Kristi became known for providing sound counsel, bringing new thinking and convening the right teams to build always-on and audience-centric strategies that delivered creative, content-driven solutions and led to increased membership and positive system growth. She has also crafted communications strategies for the Halifax Partnership, drove integrated marketing campaigns for Halifax Convention Centre, crafted content strategies for Irving Oil, and worked with integrated agency teams to launch cannabis company FIGR to regional and national markets.
Kristi believes the right insight has the potential to propel an organization upward. Her laser focus and relentless drive help her clients build awareness, generate valuable leads, and make a meaningful impact on their business and community.