With a bachelor's degree in public policy analysis from the University of Sherbrooke, Joël joined the firm over a year ago. Very implicated during his bachelor's degree, he obtained the position of coordinator at Concertium, an agency recognized in the Quebec cultural industry. In March 2020, he arrived at NATIONAL with professional rigor and a willingness to make an impact on the issues he is passionate about. Since then, he has had the opportunity to work on files in the health, natural resources, transportation and branding sectors. His knowledge of media and analysis tools allows him to ensure a 360° vision of the issues, to ensure that the solutions always meet our clients' objectives.

As a consultant, he contributes to the advancement of projects by building performance reports, analyzing data, monitoring social and traditional media, and writing bilingual content. Always keeping in mind a desire to learn, his skills allow him to offer the best advice and understand the issues of an increasingly integrated society.