With more than two decades of experience in Canada’s private and public healthcare sector, Jennifer is known for her deep industry knowledge and passion to everything she works on.
Through her extensive experience managing communications and public affairs teams, she brings a deep understanding of the issues facing patients, providers and industry leaders. Jennifer understands what it takes to develop a winning marketing communications program that connects with Canadians, achieves business goals, builds and sustain strong brands.
While holding senior roles at Sunnybrook Health Sciences Center, Ontario Health (formerly Cancer Care Ontario) and Holland Bloorview Kids Rehabilitation Hospital, Jennifer managed cross functional communications teams responsible for corporate communications, issues management, media relations and digital communications.
In her leadership role with NATIONAL, Jennifer leads teams and provides strategic counsel for some of Canada’s leading healthcare clients including Alcon, Bayer, Boehringer Ingelheim, Eli-Lilly, Gilead Sciences and Medtronic. Every day, she is helping health brands navigate sensitive issues and drive omni-channel communications programs founded in strong purpose.
Jennifer is an award-winning member of the International Association of Business Communicators (IABC), holds a Masters Certificate in Marketing Communications Leadership from the Schulich School of Business, York University and an Advanced Diploma in Public Relations from Humber College.