Bob Pickard was appointed Managing Partner of NATIONAL's Toronto office in November 2019. Known as one of the premier PR thinkers in the area of social leadership communication, Bob has two decades of experience co-founding and leading award-winning consultancies in the United States, Japan, Korea, Singapore and Canada. His positions have included Asia Pacific CEO of Burson-Marsteller, North Asia President of Edelman, and Founding Partner/EVP of Environics Communications. Before joining NATIONAL, he was principal of Toronto-based Signal Leadership Communication Inc., a social public relations consultancy he co-founded in 2016, exclusively serving senior executives dealing with digital disruption. Focused on image development and reputation management for CEOs and c-level executives, Bob also has a long record of involvement in sustainability and corporate social responsibility. He is an executive fellow at the Center for the Future of Organization, an independent think tank at the Drucker School of Management at Claremont Graduate University in California, and a frequent corporate communications commentator on BNN Bloomberg television.