As a consultant in NATIONAL’s Marketing Communications unit, Amélie contributes her considerable skills in research, media relations, blogger and influencer relations, and media monitoring to the success of the Firm. She is a valuable resource in the positioning of companies, products and spokespeople, as well as in event planning.
As for media relations, Amélie has worked with a wide range of the Firm’s clients in many industries, including Amazon.ca, Ford Canada, Lincoln Canada, DanoneWave Canada, Merck Canada, Pfizer Canada, Canderel, Deloitte LLP, Sun Life Financial, National Bank of Canada, Birks Group and Sephora Canada.
Amélie implanted programs with influencers for the launch of new consumer products and/or brand awareness.
Involved in her community, Amélie has been supporting the ME to WE Movement and its initiatives such as We Day in Montreal. Amélie is a member of the succession committee of the ACRPQ – Alliance des cabinets de relations publiques du Québec and has also volunteered for the mentorship program of the Junior Chamber of Commerce of Montreal.
Before joining NATIONAL more than five years ago, Amélie worked in the beauty industry as a public relations assistant at LISE WATIER Cosmetics.
Amélie holds a BA in Communications (Public Relations) from Université du Québec à Montréal and is completing a diploma at McGill University.