The beauty, in part, of having a blog and therefore having to put one’s thoughts on paper (so to speak), is that it forces disciplined thinking. We in the world of public relations have no shortage of ideas, opinions and insights and we are ready to share them. But as with client counsel, ideas on business trends and strategies are better communicated, best articulated and more likely to be turned into action if they are written down.
So, my blog forces me to be thoughtful in expressing my ideas; to be articulate in expressing them and to provide an easy way for “you out there” to respond and react in an equal, and probably more, thoughtful and articulate manner.
I intend for my blog content to be focused, covering topics in business and organizational life where communications, public relations and public affairs are implicated. The world in which our businesses and organizations operate is complex and becoming more so. Increasingly, media and the public are interested in the public relations strategy that drives behavior and communications. From the personal challenges of celebrities to the unintended consequences of corporate decisions, public relations plays a role. This is a forum to explore and discuss observations, considerations and implications of decisions made or not made in the public context.
Finally, much is said about public relations as a sector or discipline. Still, to this day, it is regarded by many and reinforced in cultural industries as a sometimes dark and unseemly world full of puppet masters and less than ethical characters. And while every professional service sector has its issues, I know that the myths and stereotypes that characterize public relations are generally untrue. Content in this forum will always be, overtly or contextually, a championing of public relations as an important and professional discipline that contributes to better decisions for business and society.
If I am successful, it will be because I commit to disciplined thinking and writing, listen to dissenting ideas and become a better professional as a result of the discussion.
Cheers,
John
BON DEPART