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Halifax Office

The Latest from Halifax

Why Young Professionals Should Volunteer

Why Young Professionals Should Volunteer

Posted Tuesday, May 31, 2016

Kristi Strowbridge


Volunteering has always been a big part of Kristi Strowbridge’s life. From large-scale sporting events to smaller, community causes, our Halifax colleague spends a lot of her free time working with not-for-profits and charities that are close to her heart. As a young professional, she’s come to understand that volunteering provides opportunities to grow as an employee and as a person. Here’s why.

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Content Marketing Enhances Crisis Response

Content Marketing Enhances Crisis Response

Posted Thursday, May 26, 2016

Nick Ritcey


Besides the obvious benefits, there are many added bonuses to having an open line of communications between marketing and public relations. Case in point, the relationship between content marketing and crisis management. NATIONAL’s Rick Ritcey explains why companies with successful content marketing campaigns have an immediate and tangible advantage in a time of crisis.

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Crisis Response: You Have a Plan, but You Need a Team

Crisis Response: You Have a Plan, but You Need a Team

Posted Wednesday, May 25, 2016

Ned Perry


Crisis response plans, chain of command systems and standardized titles and nomenclature are critical elements to establishing structure and discipline in challenging times. But none of them can work if the people tasked with operationalizing the response don’t know and trust each other.

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