As Internet ubiquity has grown, data collection has followed suit. As has our ability to sift through data, understand data and derive insights from data. There is a direct relationship between the breadth of communications needs and services and the rise of processor speed, the sophistication of digital storage, the commoditization of data collection and analysis, and the proliferation of the web into everything from phones to cars to cameras to refrigerators. Where is PR and marketing going as a result? What are the signals coming from futurists and industry watchers? Kevin McCann, a NATIONAL partner based in Halifax, prepared this short brief (also available through his LinkedIn page) hoping to shed light on what does the data revolution mean for communications, marketing, and public relations?