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The 5 Secret Ingredients for a Successful Integrated Team

The 5 Secret Ingredients for a Successful Integrated Team

Posted Friday, July 29, 2016

Iain Deans


Ever since he started working in advertising and PR, NATIONAL’s Iain Deans has seen his share of agencies try to build integrated teams where disciplines blend and complement each other to create seamlessly integrated campaigns. The model that works for him and his colleagues requires a carefully cultivated culture and a lot of experimenting, but when you care more about how a problem gets solved than who solved it, integration becomes easy.

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Everybody’s Talking, But We Just Hear What We’re Saying

Everybody’s Talking, But We Just Hear What We’re Saying

Posted Thursday, July 14, 2016

Stephanie McGrath


As increasingly intelligent algorithms throughout the Internet get to know us better, we’re served up information the machine thinks will appeal to us. Meanwhile, we’re often friends and colleagues with like-minded individuals and the content we see them share generally reflects our own world view. In an effort to expand her mind in new, non-industry ways, NATIONAL’s Stephanie McGrath explains how she’s been challenging herself to add new sources and voices to her work-inspiration mix.

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What PR Practitioners Can Learn from #Hiddleswift

What PR Practitioners Can Learn from #Hiddleswift

Posted Tuesday, June 21, 2016

Mel Hennigar


In the fascinating world of celebrity couples, there’s no such thing as simple acts of randomness. Behind every “private” vacation photo, love triangle, pseudo diva feud and baby bump is more often than not a carefully orchestrated PR stunt. In light of Taylor Swift’s recent break-up and subsequent hook-up, NATIONAL’s Mel Hennigar shares what public relations practitioners can take away from the pop star’s latest break of the Internet.

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