Halifax Office

Halifax Office

The Latest from Halifax

The Giving Shift

The Giving Shift

Posted Friday, April 6, 2018

Stephanie Reid


The future of major gift programs depends on the non-profits’ ability to not only speak to a new generation of prospects but to also establish new, long-term, giving relationships. For Stephanie Reid, Senior Consultant in our Halifax office, the challenge may be significant, but non-profits can focus on a few key areas to start seeing results. Among these, the time-tested principles of narrative, accountability, relationships, and privacy that still apply today, but that need to be executed very differently.

Read More

Inspiring the consumer: You Can’t Do That on Television

Inspiring the consumer: You Can’t Do That on Television

Posted Wednesday, March 28, 2018

Tara Wickwire


What’s most fascinating about today’s consumer landscape, aside from the need to be new (and understatedly cool), is the challenge for brands to do much more above and beyond anything they have ever had to do to entice, engage and retain their customer. Creating a brand moment is hard work. It’s no longer about locking down the celebrity ambassador for a campaign and air brushing the ad into a puffy nude pink lip. Tara Wickwire, Senior Director, Marketing and Brand Strategy in our Halifax office, tells us how it’s about creating the aspirational moment across all channels.

Read More

Nostalgia Marketing

Nostalgia Marketing

Posted Friday, February 9, 2018

Mel Hennigar


For marketers, playing on that sense of nostalgia is also playing on something deeper—your emotions. Memory holds deep emotional connections, and by reminding us of these fond memories, marketers are actually reaching consumers on an emotional level. Which makes people more likely to make a purchase. Mel Hennigar, Creative Consultant at NATIONAL’s Halifax office, looks back on the latest Super Bowl ads and explains how nostalgia was at the heart of some of this year’s most successful ads.

Read More

View Older Posts