NATIONAL's "China Connection"

NATIONAL is the only Canadian-based public relations firm with a demonstrated commitment to the China market - specifically in supporting select Chinese companies planning to enter the North American market to invest, raise capital, market their brands, or establish operations. (See www.nationalpr.com/china).

NATIONAL is on the frontlines of some of the most significant transactions emerging from China, and events in China. Our experience includes:

• Managing communications for China Minmetals' proposed acquisition of Noranda
• Sinopec's investment in the Northern Lights oil sands project with Canadian-based Synenco, and ongoing counsel to SinoCanada
• End-to-end logistics management for Ontario Premier Dalton McGuinty's 2005 and 2008 trade missions to China
• Launching China UnionPay bank cards in the Canadian market in conjunction with domestic partner
• Managing communications for regulatory approvals of the Gateway Pipeline project proposed by Enbridge, in which PetroChina had initially participated
• Communications management for Canadian Olympic teams in Beijing on behalf of McDonald's
• Developing curriculum on communications and investor relations for leading Chinese business schools
• Managing a trade mission for BC Premier Campbell to encourage use of B.C. wood products, including groundbreaking of the government's DreamHome China project

Chinese companies are increasingly relying on foreign stock markets to raise capital. NATIONAL is well-positioned to help them access capital markets through effective investor relations. We understand regulatory requirements and the communications challenges of attracting and sustaining investor interest in highly competitive markets.

Chinese companies are also being encouraged to build their own distinct brands for export to the United States, Europe and other markets. NATIONAL offers expertise in marketing communications and branding. We understand how North Americans think, behave, and make purchase decisions.

NATIONAL also understands the unique communications challenges associated with China's expansion into western markets. We can counsel Chinese companies on political sensitivities, public expectations, and cross-cultural differences in the workforce, as well as market dynamics in North America.

We can also provide support to Canadian companies seeking to tap into the lucrative China market – through market positioning and on-the-ground communications support in the major cities of Beijing, Shanghai, Guangzhou, and Hong Kong.

NATIONAL has several professionals on staff that speak Mandarin and cater to the needs of the Chinese ethnic community in Canada.

NATIONAL pioneered the teaching of best communications practices at leading business schools in China, including MBA and EMBA programs at Tsinghua University , Beijing National Accounting Institute and Beijing Institute of Technology . The firm has also published articles on communications and business issues in Chinese business and trade magazines.

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