The Latest from NATIONAL

A Fresh Perspective of the NATIONAL Team Following my First Trip from NL to NS!

A Fresh Perspective of the NATIONAL Team Following my First Trip from NL to NS!

Posted Friday, December 9, 2016


In a world where we spend one-third of our lives at work, on average, it is critical to love where we work and in essence, who we work with. Following her very first visit to NATIONAL’s Halifax office, Fallon Chaytor, coordinator at our St. John’s office, shares the journey that opened her eyes to the collaborative and friendly gold mine that is NATIONAL.

Read More

Five Years of Alex in Vancouver

Five Years of Alex in Vancouver

Posted Friday, December 9, 2016


NATIONAL’s Vancouver team recently celebrated the five-year anniversary of resident funny man and superb dancer, Alex McMillan.

Read More

Madano’s Pathfinder Project and the Death of the Energy Bill

Madano’s Pathfinder Project and the Death of the Energy Bill

Posted Friday, December 9, 2016

Gareth Morrell


With the upcoming launch of Madano Pathfinder, a tool to help businesses plan for the future based on expert insights, the Madano team will be publishing key findings from its research and holding events with experts through spring 2017. In this week’s Utility Week, one of the leading energy trade publications in the UK, our colleague Gareth Morrell, Director at Madano, shares the first findings with regards to the falling price of microgeneration and advances in battery technology that are changing the relationship between energy suppliers and customers.

Read More

Digital Ethnography for PR, Part 5: The TEACUPS Framework

Digital Ethnography for PR, Part 5: The TEACUPS Framework

Posted Thursday, December 8, 2016

Chris Penn


In the ideal scenario, digital ethnography would be complemented by analog ethnography, including in-person interviews, surveys, and other tools for exploring how audiences behave. However, time and budget may not permit exhaustive ethnographic research studies which make the most of Spradley’s framework. In this last part of our series on digital ethnography, Chris Penn explains why he recommends using the TEACUPS framework when you conduct your own ethnographic research for public relations.

Read More

Community Celebration for TransLink’s Evergreen Extension

Community Celebration for TransLink’s Evergreen Extension

Posted Tuesday, December 6, 2016


December 2 had finally arrived. After years of planning and building, the Evergreen Extension was complete and ready to open. But NATIONAL and TransLink knew the community would want to celebrate this once-in-a-life time SkyTrain opening. So together we planned a day-long, free community celebration!

Read More

Why I’m Not Watching the Gilmore Girls

Why I’m Not Watching the Gilmore Girls

Posted Tuesday, December 6, 2016

Mel Hennigar


Just because something is part of pop culture, doesn’t necessarily mean it’s going to resonate with everyone—including members of your target audience. Even the most creative, best executed, and deeply compelling messaging will fall short if the right context doesn’t exist. In today’s post, NATIONAL Creative Consultant Mel Hennigar explains how important understanding the context of the messaging and the point of view of the audience are in choosing the right references to resonate with the largest number of people.

Read More

View Older Posts
Language Preference

Please select your default language preference: