The Latest from NATIONAL

Ryan Lochte and the Cost of Dishonesty

Ryan Lochte and the Cost of Dishonesty

Posted Tuesday, August 23, 2016

Kim West, Stéphanie Auclair


After the true story of Ryan Lochte’s pseudo attack in Rio came out, his somewhat weak apology angried people around the world. Now that the U.S. Olympic swimmer has also lost all four of his major sponsors, NATIONAL’s Kim West, Partner and Chief Client Officer, visited CTV News yesterday to weigh in on the controversy and its consequences from a communications perspective.

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Why Big Data Matters in PR

Why Big Data Matters in PR

Posted Friday, August 19, 2016


Businesses using data isn’t new (in fact, it used to be called Business Intelligence). It’s just become more important because it’s the standard. There’s an expectation from the market that you’re using data insights to make informed decisions about your business, set strategy and measure success. Dan Brennan, Vice-President at SHIFT, explains why big data is so important in PR, and how PR professionals can be smarter about how they use data.

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Leaders Unite at NATIONAL 201

Leaders Unite at NATIONAL 201

Posted Thursday, August 18, 2016


Last week, senior staff from RES PUBLICA’s global network gathered in our Toronto office to participate in the annual NATIONAL 201 leadership training workshop.

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The Value of Learning

The Value of Learning

Posted Tuesday, August 16, 2016

Duncan Shaw


Duncan Shaw was already “sold” on the Firm’s training programs for employees when he landed in Toronto to attend the NATIONAL 201 session last week. But as enthusiastic as he was before it even started, what we experienced with fellow colleagues during the 2-day workshop gave him a brand new appreciation for and understanding of the value of learning.

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The Prescription for Cynicism is Fairness and Authenticity

The Prescription for Cynicism is Fairness and Authenticity

Posted Monday, August 15, 2016

Julien Coulter


More than ever, Canadians are guided by their own set of values when making decisions. To understand not only which values are important to Canadians, but why they’re important, we applied our Belief Based Behaviour research, a unique application of digital ethnographic analysis.

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Olympic Athletes Winning Social Media Gold

Olympic Athletes Winning Social Media Gold

Posted Friday, August 12, 2016

Kristi Strowbridge


The Summer Olympics are well underway in Rio, but the thrill and emotion can be felt way beyond the Brazilian borders. Thanks to some athlete’s masterful social media presence and engagement, fans can follow and interact with their favourites from around the globe. In this latest blog post, NATIONAL’s Kristi Strowbridge tells us what brands and businesses can learn from social gold medallists such as Alex Morgan, Tom Daley and Simone Biles.

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