The Latest from NATIONAL

Send the Elevator Back Down

Send the Elevator Back Down

Posted Monday, February 27, 2017

Isaac Mbaziia


In Uganda, where our colleague Isaac Mbaziira is from, there’s no such thing as Black History Month. Now a proud African Nova Scotian, he has a new perspective on what such an event can mean for the community he’s proud to be part of. In this blog post, he shares his thoughts on the values of inclusion and diversity, and on the importance of bringing all of our voices together in our board rooms and communities to take part to the conversations that are shaping the next generation of leaders.

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Because Kindness Matters – Inspiring Lessons with Joanna Wilson

Because Kindness Matters – Inspiring Lessons with Joanna Wilson

Posted Friday, February 24, 2017


A few weeks ago, our colleague Joanna Wilson, Senior Vice-President, Healthcare Communications in Toronto, received the prestigious NATIONAL Way Award recognizing the candidate who best represents the Firm’s values. In light of this well-deserved honour, NATIONAL’s Stéphanie Auclair, Web Editor and Content Manager, sat down with Joanna to find out more about the inspiring qualities that earned her the 2016 international employee recognition.

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2017 BC Budget Delivers Tax Breaks for Families and Businesses

2017 BC Budget Delivers Tax Breaks for Families and Businesses

Posted Wednesday, February 22, 2017


Premier Clark’s BC Liberal government delivered its fifth consecutive balanced budget yesterday, their last before the general election in May. As expected, the budget provided a significant tax change targeted to help middle-class families. Budget 2017 also included other smaller tax credits targeting specific industries and spending increases in health, education and infrastructure. Read the complete analysis by NATIONAL's Public Affairs team in Vancouver.

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Stronger Together: Building Integrated Campaigns through Cross-Office Collaboration

Stronger Together: Building Integrated Campaigns through Cross-Office Collaboration

Posted Wednesday, February 22, 2017

Laurel Taylor, Mel Hennigar, Astrid Morin, Andrew Ross


One of the perks of working at NATIONAL is having the opportunity to call upon colleagues across the entire network to develop integrated campaigns and deliver the best results for our clients. In this blog post, Mel Hennigar, Laurel Taylor, Astrid Morin and Andrew Ross share a recent example of the power of our cross-collaboration, proving once again that we are, indeed, stronger together.

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Trump and the Media: Challenges and Opportunities

Trump and the Media: Challenges and Opportunities

Posted Wednesday, February 22, 2017

Julie-Anne Vien


Donald Trump’s first 30 days in power have given us a taste of the medicine he intends to serve the media. In a blog post published in Le Journal de Québec on February 21, 2017, NATIONAL Partner Julie-Anne Vien shares her thoughts on this unhealthy reality TV-like relationship that has invaded the entire public space.

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Why Every Client Should Be Always On

Why Every Client Should Be Always On

Posted Monday, February 20, 2017

Mel Hennigar


While NATIONAL’s Mel Hennigar can still dream about flying to a remote tropical location to shoot a big-budget, full-scale TV commercial with a Hollywood A-lister to be aired at halftime during the 2018 Super Bowl, she’s still happy to be helping our clients be part of the conversation right here in snowy Halifax. Thoughts and insight on the importance of helping clients remain top of mind at all times.

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