The Latest from NATIONAL

Data, Analytics and Machine Learning: What’s Next for Communications Pros?

Data, Analytics and Machine Learning: What’s Next for Communications Pros?

Posted Monday, July 24, 2017

Ralph Sutton


Given the sheer volume of content available, no human being could possibly keep track of all the ins and outs of how topics are being reported on, talked about and evolving in live time. Does this mean we can soon replace communications consultants with machines? Ralph Sutton, International Managing Partner at NATIONAL, doesn’t think so, as we still need to be able to ask the right questions, interpret the data and shape strategy. But there is a place for people working closely with machine learning to provide smarter advice, more targeted plans and demonstrate how we are using our clients’ budgets wisely to deliver against their business goals.

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Trends – Get the Conversation Going!

Trends – Get the Conversation Going!

Posted Monday, July 24, 2017

Ellie Bramah


Ellie Bramah, Senior Creative Consultant at NATIONAL’s Halifax office, reviews trends all the time, bringing them up to colleagues and clients in meetings and using them as inspiration in brainstorms. On the eve of the content trends panel NATIONAL will be hosting in Halifax tomorrow, she tells us why in her experience, the best ideas, freshest thinking, most unique perspectives come from conversation. From getting in a room, face-to-face, and learning and building together.

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Escalation of Emotions during Labour Negotiations

Escalation of Emotions during Labour Negotiations

Posted Friday, July 21, 2017

Kim West, Paul Wilson


In a perfect world, labour negotiations consist of a series of processes that evolve over several months and that ultimately conclude with a new contract. But often times, we are called upon the situation is at its most critical and volatile point in the course of the negotiation. It is during this period of escalating emotions that we need to be able to help our clients move their agenda forward by bringing them back to the initial mandate they received. Kim West, Partner and Chief Client Officer at NATIONAL’s Toronto office, and Paul Wilson, Partner in Montreal, share three tips on how we can help our clients articulate their vision and drive it to completion.

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Key Considerations for a Successful Investor Day

Key Considerations for a Successful Investor Day

Posted Thursday, July 20, 2017

Abby Garfunkel


Investor days are one of the most powerful Investor Relations (IR) tools, but only if they are well executed. Abby Garfunkel, Senior Account Executive at NATIONAL Equicom, shares some of the key questions to consider to ensure your Investor day is a success.

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Always Ready to Raise the Bar

Always Ready to Raise the Bar

Posted Wednesday, July 19, 2017


Every four months, Above-and-Beyond Thank You Awards are presented to deserving employees for demonstrating an exceptional performance that goes above and beyond expectations. Here are the three July recipients across the network.

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First NDP Cabinet in 16 Years in B.C.

First NDP Cabinet in 16 Years in B.C.

Posted Wednesday, July 19, 2017

Michael Goehring, Alex McMillan, Matt MacInnis, Nicole Paul


On Tuesday afternoon, the Prime Minister of British Columbia announced the members of the first NDP cabinet in 16 years. A difficult task for any new government, Premier John Horgan balanced geography, skills and experience to form his team who will lead each ministry in B.C.’s minority parliament.

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