The Latest from NATIONAL

Strengthening Our Corporate & Financial Communications Practice in Toronto

Strengthening Our Corporate & Financial Communications Practice in Toronto

Posted Tuesday, May 31, 2016


We are happy to announce two executive appointments in Toronto that further strengthen the Firm’s expanding Corporate Communications practice. In addition to his ongoing responsibilities as General Manager of NATIONAL Equicom, Ronald Alepian is named Senior Vice-President, Corporate & Financial Communications in Toronto, while communications expert Nini Krishnappa joins us as Vice-President in the Corporate Communications practice.

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World PR Forum – Day 2 Recap

World PR Forum – Day 2 Recap

Posted Tuesday, May 31, 2016

Rick Maddalena, Lauren Poplak


Day 2 at the World PR Forum featured compelling presentations on the global theme of communicating across cultures. Organizations’ beliefs and values have never played such an important role, and for NATIONAL’s Rick Maddalena and Lauren Poplak, meeting with and listening to Mohamed Fahmy’s keynote address was one of the day’s many highlights.

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Why Young Professionals Should Volunteer

Why Young Professionals Should Volunteer

Posted Tuesday, May 31, 2016

Kristi Strowbridge


Volunteering has always been a big part of Kristi Strowbridge’s life. From large-scale sporting events to smaller, community causes, our Halifax colleague spends a lot of her free time working with not-for-profits and charities that are close to her heart. As a young professional, she’s come to understand that volunteering provides opportunities to grow as an employee and as a person. Here’s why.

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World PR Forum – Day 1 Recap

World PR Forum – Day 1 Recap

Posted Monday, May 30, 2016

Rick Maddalena, Lauren Poplak


Foregoing typical Sunday activities such as brunch, mimosas and Caesars, NATIONAL’s Lauren Poplak and Rick Maddalena redefined #SundayFunday by attending Day 1 of the World Public Relations Forum. After listening to some of PR’s best and brightest from around the world at The Westin Harbour Castle in Toronto, they now share their key takeaways from the insightful day.

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Four More Awards – Our Shelves are Stacked!

Four More Awards – Our Shelves are Stacked!

Posted Monday, May 30, 2016


NATIONAL is the proud recipient of four Gold awards from the Association of Marketing and Communication Professionals’ Hermes Creative Awards. We share the winnings with clients Alliance Pipeline, and the Alberta Environmental Monitoring, Evaluation and Reporting Agency (AEMERA).

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Content Marketing Enhances Crisis Response

Content Marketing Enhances Crisis Response

Posted Thursday, May 26, 2016

Nick Ritcey


Besides the obvious benefits, there are many added bonuses to having an open line of communications between marketing and public relations. Case in point, the relationship between content marketing and crisis management. NATIONAL’s Rick Ritcey explains why companies with successful content marketing campaigns have an immediate and tangible advantage in a time of crisis.

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