BCI Aerospace

  • Clément Gignac, Quebec’s Minister of Economic Development, Innovation and Export Trade, took part in the opening ceremonies.

    Clément Gignac, Quebec’s Minister of Economic Development, Innovation and Export Trade, took part in the opening ceremonies.

  • Clément Gignac, Quebec’s Minister of Economic Development, Innovation and Export Trade, took part in the opening ceremonies.

    Clément Gignac, Quebec’s Minister of Economic Development, Innovation and Export Trade, took part in the opening ceremonies.

  • Several booths were set up at the Palais des congrès, Montreal’s convention centre, for the largest networking event for OEMs and subcontractors of worldwide aerospace services.

    Several booths were set up at the Palais des congrès, Montreal’s convention centre, for the largest networking event for OEMs and subcontractors of worldwide aerospace services.

International Business Convention AEROMART Montreal

Overview

As part of the positioning strategy for the 2010 International Business Convention AEROMART Montreal at Montreal’s Palais des congrès, NATIONAL developed a major public and media relations program to maximize dissemination of information about the event and secure the participation of the highest number of Canadian industry players and media. AEROMART Montreal is the largest networking event for OEMs, equipment integrators and suppliers and subcontractors of worldwide aerospace services in Montreal. The only event of its kind in North America, AEROMART Montreal reflects the leadership of the Canadian aerospace sector.

Creative Solution

The NATIONAL team launched a far-reaching partnership campaign with federal and provincial aerospace associations in Canada to provide their members with information on the AEROMART Montreal program and on why they should attend this event. Emails and newsletters were sent to Canadian aerospace companies that were members of the associations.  Online promotional banners for AEROMART Montreal were also posted on associations’ websites, and advertising materials were distributed at association events.

NATIONAL also organized a series of representations with public officials, senior government employees and elected officials to make them aware of the importance of the event and obtain their support, as part of its efforts to convince Canadian aerospace players to participate and take advantage of this unique opportunity to demonstrate their expertise and distinctive know-how.

NATIONAL was responsible for listing the International Business Convention AEROMART Montreal in the calendars of aerospace events around the world, and for publishing it on the Web and in trade magazines such as Aviation Week, Flight International and Wings Magazine.

NATIONAL also handled all media relations and developed media partnership proposals for the event to maximize visibility and attract participants to the Convention. In addition, the team developed a post-media event within its positioning program and maximized its efforts. It obtained outstanding media coverage, notably by welcoming international journalists. A NATIONAL team was also on site for the duration of the Convention to oversee the smooth operation of the media room, facilitate journalists’ work and liaise between journalists and the representatives of major aerospace companies attending the event.

Lastly, NATIONAL organized a spectacular opening ceremony attended by representatives of various levels of government in Canada and senior executives from Canadian aerospace companies to launch this international event in style.

Impact & Results

About 300 aerospace and defence organizations were represented at the International Business Convention AEROMART Montreal – 30% of them from Canada. One thousand participants registered for the event, including more than 250 OEM decision-makers assigned to supply chain services, purchasing, engineering departments of aerospace companies, and more than 500 CEOs and managers of small and mid-sized aerospace companies (subcontractors).

Canada’s main aerospace industry associations, such as the Aerospace Industries Association of Canada (AIAC) and the Canadian Association of Defence and Security Industries (CADSI), also distributed information about the event to their members, in addition to taking part themselves.

Industry Minister Tony Clement agreed to sign and send a letter in support of the Business Convention AEROMART Montreal to aerospace movers and shakers, thereby recognizing the uniqueness of the event. Clément Gignac, Quebec’s Minister of Economic Development, Innovation and Export Trade, and Alan DeSousa, Saint-Laurent Mayor and Vice-chairman of the City of Montreal’s Executive Committee, both took part in the opening ceremonies.

Lastly, two international publications covered the event—Helicopter Magazine and JEC Composites Magazine—along with more than a dozen Canadian journalists. In total, 3.5 million media impressions were obtained in Canada and abroad.