Public Affairs

If your business is regulated, needs government approvals, or simply sees good relations with government and elected officials at any level (municipal, provincial or federal) as positive, NATIONAL’s public affairs experts chart strategies and apply communications tactics that achieve organizational goals.

We understand how governments make the decisions that impact your organization. We step beyond continually monitoring and analyzing legislative, policy and political developments and proactively help you manage your public affairs.

Based on an in-depth knowledge of the structure and processes of government, the public policy environment and key decision-makers, we provide strategic advice, build alliances and advocate issues directly to the government.

Our specialties include:

Briefs and position papers- Our experts in Ottawa and across the country provide in-depth briefs on new or emerging legislation and on political trends that may impact your operations.

Coalition-building- NATIONAL helps you mobilize public support around legislative action, creating coalitions and deploying media campaigns that attract the attention of key government officials.

Government monitoring- NATIONAL tracks legislative and regulatory proceedings and works with its network of contacts to help you anticipate and manage changes to legislation or policy.

Municipal affairs- NATIONAL helps municipalities develop communication programs to meet their citizens’ needs with respect to city services and activities.

Opinion leader audits- NATIONAL conducts one-on-one interviews with government officials, regulators and civil servants to gauge their perceptions of your company.

Reference Documents

Selected Case Studies