Issues & Crisis Management

We work with you to identify issues that put your organization at risk and help you mitigate or avoid crises, while also preparing you for the worst. When emergency does strike, NATIONAL can mobilize a team, domestically and internationally, to address the crisis at hand and restore public confidence. Be ready.

Proactive issues management

Don't let unexpected issues undo the positive relationships that sustain your business. From healthcare to environmental concerns, NATIONAL will equip you to identify and respond to issues in a timely and appropriate manner. Our aim is to anticipate critical issues and execute communications programs that shape public perception.

Drawing on a wealth of industry experience, our team of sector-based experts will prepare you to respond to potential challenges or select platforms that enhance your visibility.

  • Alliance-building
  • Joint educational programs
  • Preparedness planning
  • Grassroots mobilization
  • Social media, advertising and media support campaigns

Communicating in a crisis

Nothing will test your company's mettle like a crisis. With experience on the front lines of major corporate crises, NATIONAL will help you protect your reputation to sustain consumer and public trust.

We will work with you to manage your communications in the event of corporate litigation, environmental and natural disasters, product recalls and labour disruptions.

Our services include crisis management and crisis preparedness planning.

  • Crisis plan development
  • Communications training
  • Field response coordination
  • Media relations
  • Stakeholder communications
  • Customer information advertising

Reference Documents


Selected Case Studies