Not only have we succeeded in most sectors, we pride ourselves with having industry experts on staff. Our knowledge is current. Our experience relevant and our expertise is documented. Talk to the experts. We’re ready to help.
Our strong base of energy experience and expertise has evolved into the emerging market of clean technology. While providing answers to many of the demands from consumers and environmentalists alike, we’ve found our clients need specialized help in bringing products to market, dealing with regulators, finding investors and proving themselves to critics.
What makes your product unique? Who wants it? Who needs it? What are the media channels in which this special story can be told? Our consumer product specialists go beyond features and benefits to get inside your product’s brand. We go well beyond publicity services and examine the potential for promotions, partnerships, digital media – bringing the entire marketing tool box to bear on your objectives.
Society once defined good health as the absence of disease or physical ailment. Today, good health is seen as the outcome of maintaining a lifestyle of health and wellness. It’s physical and psychological; rational and emotional. And there are a growing number of products, services, experiences and technologies to help us stay the course. The result: our culture focuses on taking better care of our bodies, minds and spirits more than any generation before.
Universities and colleges today compete for the best faculty, students and resources. We work with leading educational institutions to communicate their values and strengths, build partnerships, support fundraising campaigns and bring visibility to their initiatives, as well as help them navigate through controversies that can draw unnecessary public attention.
We are Canada’s largest communications firm operating in the energy and natural resources sector. We bring unrivaled experience in oil and gas, clean technologies, electricity generation, transmission, distribution and conservation. We help energy and natural resources companies navigate challenging stakeholder relationships, articulate their perspective, build their global presence, initiate or defend themselves in M&As and communicate with shareholders and the public at large.
We understand the unique communications challenges of the financial services sector, where trust and integrity are paramount.
We provide corporate, financial and marketing public relations services and issues and crisis management support to some of Canada’s best-known financial intermediaries, including banks, mutual fund companies, investment dealers, insurance companies and pension funds.
NATIONAL’s experience in pharmaceutical and medical device marketing, trade publications dedicated to health, medical writing, awareness campaigns, government relations, market access and issues and crisis management sets us apart in the healthcare and pharmaceutical sectors.
While P3 projects bring extensive benefits to governments, corporations and end-users, they can also be fraught with risk and controversy. Effective communications manages many of the hurdles
We help companies develop business-to-business marketing plans, engage with employees, manage their labour climate, communicate change and deal with operational crises.
In the mining industry, reputation is currency. The demand for accountability by governments, regulators, host communities, NGOs, Aboriginals, investors and shareholders has never been greater. And as mining companies build their global presence, the job of communicating with stakeholders grows exponentially more complex.
We draw on our breadth of experience in managing issues in public and private sectors to help refine NGO’s and not-for-profit communications strategies and messages, mobilize political action campaigns and build stronger ties with members and supporters.
As the preferred partner of many of Canada’s professional service firms, we support them in telling their own stories and managing firm-specific issues, while also serving as a resource to them on client-facing matters such as crises, litigation and client projects that demand adroit communications management.
Governments, and the organizations they create, operate in an environment that is often contentious, frequently ambiguous and always under relentless public and media scrutiny. We understand their need for accountability and transparency and how this impacts communications. We counsel our clients in this sector with due regard for their prevailing policies and mandate.
NATIONAL works with many of Canada’s leading property developers and property managers. We understand how integrated communications can build awareness and interest among potential investors, tenants, the design community and the general public and support the marketing of new developments.
From big-box to groceries to restaurants to fashion to specialty and department stores, NATIONAL approaches each retail opportunity with insight into consumer attitudes and values—what attracts them and motivates them to purchase – and delivers strategic and customized solutions in marketing and corporate communications.
We have built a reputation in sports and entertainment marketing based on a long list of successful projects for athletic organizations, entertainment companies and corporate sponsors who use celebrities as part of their marketing communications strategies.
We work with some of North America's best-known technology companies. Whether they are launching new products and services or looking to improve strategic positioning or business relationships, we help you bring innovations to the market and build your brand.
We work with some of Canada’s best-known telecommunications players. We understand the regulatory environment, retail landscape and competitive pressures of this sector.
From corporate positioning programs to product launches to policy-oriented communications, NATIONAL can help you reach appropriate stakeholders to ensure your message and business objectives resonate.
We work with leading transportation and logistics companies to craft communications strategies that increase market reach, facilitate and support innovation and create opportunities for growth in an increasingly competitive global marketplace.
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