In partnership with seven of its clients, NATIONAL Public Relations was awarded the most awards of any agency in Canada listed for the International Association of Business Communicators (IABC) Silver Leaf, winning eight awards for its outstanding work and excellence in communications.
The acclaims are spread across industry sectors and practice areas, including healthcare, energy, government, and infrastructure, while highlighting the work across some of the Firm’s Canadian offices, including Toronto, Montreal, Halifax and Calgary.
“Today’s award-winning campaigns exemplify the innovative strategies we provide our clients to connect to target audiences and create the enduring partnerships that NATIONAL is known for,” said Jean-Pierre Vasseur, President and CEO of RES PUBLICA Consulting Group, which owns NATIONAL. “The recognition we share with our clients is a great testament to our teams’ ongoing commitment to bold thinking and collaboration across our practices and geographies.”
The Silver Leaf Awards recognize excellence in business communications across the IABC Canada network and acknowledge outstanding work by communicators in all disciplines. Eligible submissions are judged by a panel of IABC experts, based on the planning, execution and review of the work.
The eight awards include:
Category – Issues Management/Crisis Communication
Award of Excellence
Client – Alliance Pipeline: H2S Flaring in Southern Saskatchewan
Category – Media Relations
Award of Excellence
Clients – Canadian Pulmonary Fibrosis Foundation & Boehringer Ingelheim Canada Ltd.: Kiss IPF Goodbye™ 2015
Category – Media Relations
Award of Excellence
Clients – Pfizer Canada & Ontario Lung Association: Grounded – Pneumonia Vaccine Awareness
Category – Research Innovation
Award of Excellence
Client – Pfizer Canada: Belief Based Behaviour: Metastatic Breast Cancer (mBC)
Category – Social Media Programs
Award of Excellence
Client – Pfizer Canada: Don’t Overlook What’s Missing: Pediatric Vaccination Reminder Campaign
Category – Marketing, Advertising and Sales Vehicles
Award of Excellence
Client – Halifax Convention Centre: We’re ready to host you
Category – Marketing Communications
Award of Excellence
Client – Halifax Convention Centre: Where it all comes together
Category – Photography within a Communication Vehicle
Award of Merit
Client – Medavie Health Foundation / Photography by Meghan Tansey Whitton & Riley Smith: Medavie Health Foundation Community Investment Report
Details about the winning campaigns are available on national.ca.