AXON Expands Its Footprint with Behavioural Science Expertise and Additional UK Office Location

Posted Thursday, February 15, 2018

London, United Kingdom –14 February 2018 -- AXON is delighted to announce another significant milestone with the hiring of Andrew Martello, a behavioural science strategist with expertise in health- and medicines-related behaviour. Andrew will have a key role in expanding the Firm’s behavioural science expertise, as well as leading the new office that AXON plans to open in the Brighton area.

For AXON – a healthcare specialty communications agency that was named by PR Week as one of the seven UK agencies to watch in 2018 – this latest expansion will provide clients with a deeper understanding of patient and healthcare professional perspectives, which will, in turn, support informed decision-making around healthcare.

“A rigorous understanding and application of behavioural science will enable AXON teams to help our clients improve health outcomes through a deeper understanding of the factors that drive behaviours”, said Andrew Martello, Director, AXON. “I'm delighted to join a growing organisation that embraces this vision and to lead an expanding team.”

“We continue to go from strength to strength, and our ongoing growth comes down to the people we hire”, said Emma Kenny, PhD, Partner, AXON. “Andrew’s expertise in behavioural science will support AXON as we continue to develop an even more robust offering in healthcare communications, including public relations and medical communications.”

This presence in Brighton will build on previous growth in Europe, with AXON offices in London, Copenhagen and Zug, as well as AXON teams in New York and Toronto.

Commenting on the agency’s plan to open in Brighton, Miranda Dini, Managing Partner, AXON, said: “With its wealth of talent and reputation as an innovation hub, Brighton is an exciting and strategic choice for us. We know there is exciting talent there and plan to make further announcements shortly as we bring on new people. We see this as a great opportunity to expand our team, as well as infuse our existing colleagues with new skills.”

About AXON

At AXON, we simplify complex information to improve outcomes in healthcare, bringing together the right people with the right expertise to provide our clients with integrated, multichannel communications solutions. As an agency, we are passionate about healthcare communications and combine a personal touch with professionalism. Our expertise includes medical communications, public relations, clinical trial services and market access communications support services/consultancy for pharmaceutical, biotech, medical device, animal health and functional food companies. AXON has an international reach, with offices in London, New York, Toronto, Montreal, Copenhagen and Zug (Switzerland), and a worldwide affiliate network. Established in 2002, AXON is an AVENIR GLOBAL company.


AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments. With 550 staff and 17 offices in Canada, the U.S. and in Europe, it is considered one of the 25 most important public relations firms in the world. In Canada, AVENIR GLOBAL owns NATIONAL Public Relations, the country’s leading public relations firm, servicing clients across a wide range of sectors, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John’s, and NATIONAL Equicom, the industry’s foremost investor relations and financial services practice with offices in Toronto, Montreal and Calgary. The AVENIR GLOBAL network also includes healthcare specialists AXON Communications, with offices in New York, Toronto, London, Copenhagen and Zug (Switzerland); Madano, a strategic communications consultancy based in London; and SHIFT Communications, an integrated communications agency with offices in Boston, San Francisco, New York and Austin.



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