Toronto Office

Toronto Office

The Latest from Toronto

What’s in a Number? Do Consumers Really Care about your Company’s Milestones?

What’s in a Number? Do Consumers Really Care about your Company’s Milestones?

Posted Friday, April 28, 2017

Shannon Davidson


As Canada prepares for the ever-growing wave of Canada 150 marketing efforts, does the rather cumbersome sounding sesquicentennial, or any other time-related milestone matter to consumers? Marketers are certainly betting on it. But when it comes to attaching brands to a number, does age matter? Shannon Davidson, Vice-President and Marketing Practice Lead at NATIONAL’s Toronto office, reflects on it and shares her take on the importance of a brand’s birthday.

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2017 Ontario Budget Brief

2017 Ontario Budget Brief

Posted Thursday, April 27, 2017

Jane Taber


Ontario Premier Kathleen Wynne’s Liberal government tabled its fifth provincial budget today. NATIONAL’s Jane Taber, vice-president in the Toronto office, presents the budget’s key highlights in the latest NATIONAL Bulletin.

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Ontario Budget Preview

Ontario Budget Preview

Posted Monday, April 24, 2017

Jane Taber


Kathleen Wynne delivers her penultimate budget this week, one that will determine whether her Liberals live or die at the polls next year. Thursday’s budget is Ms. Wynne’s chance to begin making her case for re-election. She will have one more budget before next year’s election set for June 7. What can Ontarians look for in terms of balance, debt, healthcare, hydro, housing and additional measures? Jane Taber, Vice-President at NATIONAL, explains.

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