NATIONAL’s Marketing Communications practice in Toronto recently announced the exciting win as the Public Relations firm of record for the Academy of Canadian Cinema and Television (The Academy). NATIONAL will be working with The Academy, a national organization dedicated to the promotion, recognition and progression of Canadian excellence in all screen-based industries, to elevate their mandate to increase awareness of and appreciation for Canadian content and talent.
“The Academy of Canadian Cinema and Television is so rich with compelling and important stories to share,” says Shannon Davidson, Senior Vice President and Practice Lead, Marketing, NATIONAL Public Relations. “Through our mandate of year-long media relations and red carpet management, we look forward to continuing to build momentum for Canadian content and talent.”
Through the partnership NATIONAL will also become the exclusive sponsor of The Academy’s press conferences and Canadian Screen Week Press Rooms.