SHIFT New York Office

SHIFT New York Office

The Latest from SHIFT New York

Are PR and Social Media Already Inseparable?

Are PR and Social Media Already Inseparable?

Posted Wednesday, August 10, 2016


Social media is heavily tied into PR for one very basic reason: it is everywhere. While many may scoff at the idea of Instagram models and YouTube video gamers, there are many reasons why influencers are important to PR professionals. But perhaps the most important of all is the coveted asset they possess: the trust of our clients’ target audience.

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NATIONAL Public Relations Acquires SHIFT Communications

NATIONAL Public Relations Acquires SHIFT Communications

Posted Wednesday, May 4, 2016


We are very happy to announce that NATIONAL Public Relations has just completed a transaction to acquire SHIFT Communications, an award-winning integrated communications agency composed of over 150 creative, smart and innovative consultants, with offices in Boston, New York City, Austin and San Francisco.

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SHIFTing into the Future

SHIFTing into the Future

Posted Wednesday, May 4, 2016

Todd Defren


From the first moment he met with NATIONAL’s leadership team, Todd Defren, Founding Partner of SHIFT Communications, felt an ease and rapport that had never quite gelled with other prospective partners. With his firm now part of our family, he shares his pride and excitement as we all move forward together.

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