SHIFT Boston Office

SHIFT Boston Office

The Latest from SHIFT Boston

Five Ways to Amplify Press Coverage

Five Ways to Amplify Press Coverage

Posted Wednesday, March 22, 2017

Kristin Amico


When that piece of anticipated top-tier coverage finally hits, the first response is a deep sigh of relief and pride. But the efforts shouldn’t stop after sending a note to the client. Be ready for questions on how to best leverage that killer press coverage. From content syndication to customer newsletters, company websites, content marketing and social media, SHIFT’s Kristin Amico shares key tips on how to help your clients integrate PR wins into their marketing strategy.

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PR News Names Amy Lyons a 2016 Top Woman in PR

PR News Names Amy Lyons a 2016 Top Woman in PR

Posted Wednesday, January 25, 2017


NATIONAL is proud to share that Amy Lyons, Managing Partner of its integrated communications agency SHIFT Communications, has been chosen as one of PR News’ Top Women in PR in 2016. The accolade is presented annually to the most influential women in public relations who are driving the agenda for the industry and their companies.

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Three Public Relations Mega-Trends in 2017

Three Public Relations Mega-Trends in 2017

Posted Thursday, January 5, 2017

Christopher Penn


What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In this piece, Christopher S. Penn, Vice-President, Marketing Technology at SHIFT Communications, examines public relations mega-trends in 2017.

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