SHIFT Boston Office

SHIFT Boston Office

The Latest from SHIFT Boston

How to Keep a Steady Media Relations Drumbeat

How to Keep a Steady Media Relations Drumbeat

Posted Tuesday, October 17, 2017

Sara LaFauci


A company’s news cycle ebbs and flows. A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. We can’t rely on having “new” news to entice the media. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. Sara LaFauci, Senior Account Executive at SHIFT, shares four ways to keep media relations efforts going even when there is no news.

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How Influence Works: Social Media and the Social Impact Theory

How Influence Works: Social Media and the Social Impact Theory

Posted Monday, October 2, 2017

Christopher Penn


In 1981, long before social media existed, Ohio State University psychologist Bibb Latané coined the social impact theory after conducting a series of experiments to validate his hypothesis about how influence works. While the theory was created in a time when there were no social networks, its principles become vastly more powerful in the context of social media. Chris Penn, Vice-President, Marketing Technology at SHIFT, explains what social impact theory means to marketing and communications professionals.

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Facebook Crosses 2 Billion Users

Facebook Crosses 2 Billion Users

Posted Wednesday, August 23, 2017

Christopher Penn


Facebook released its 2Q 2017 earnings, and the largest social network in the world passed a milestone this quarter: 2 billion monthly active users. This is an astonishing feat, considering that at no other time in history has any company ever convinced 2 billion people to do anything together. How can we explain the social media giant’s performance? Christopher S. Penn, Vice-President, Marketing Technology at SHIFT, takes us through the details.

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