SHIFT Boston Office

SHIFT Boston Office

The Latest from SHIFT Boston

The Earned Media Holy Grail: Business Press Coverage

The Earned Media Holy Grail: Business Press Coverage

Posted Thursday, August 10, 2017

Amanda Munroe


It’s rare that a week goes by without the team talking about business press coverage. All clients want it, and few understand what it takes to get it. Amanda Munroe, Vice-President at SHIFT, explains why business press coverage should be part of any strategic PR plan and is an important goal to achieve for clients looking to secure additional funding, attract certain customers, establish credibility in the market and show momentum to the board.

Crisis Planning for Data Security Issues

Crisis Planning for Data Security Issues

Posted Friday, July 14, 2017

Derek Lyons


The nexus of data security and crisis planning has taken on global importance recently. As the hacker ecosystem has become more automated and scalable, attacks have become wider reaching and more general, hitting any available target and industry, including public relations and marketing agencies. Given the growing importance of marketing data as companies shift to a consumer-centric mindset, Derek Lyons, Senior Vice-President at SHIFT, revisits three key planning crisis governance and execution best practices.

SHIFTers Bring 10 New Awards Home!

SHIFTers Bring 10 New Awards Home!

Posted Friday, June 2, 2017


We are proud to share that our SHIFT colleagues’ stellar work was recognized by the Publicity Club of New England at last night’s Bell Ringer Awards ceremony in Boston, bringing home a total of 10 awards in various categories.

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