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SHIFT Boston Office

The Latest from SHIFT Boston

PR News Names Amy Lyons a 2016 Top Woman in PR

PR News Names Amy Lyons a 2016 Top Woman in PR

Posted Wednesday, January 25, 2017


NATIONAL is proud to share that Amy Lyons, Managing Partner of its integrated communications agency SHIFT Communications, has been chosen as one of PR News’ Top Women in PR in 2016. The accolade is presented annually to the most influential women in public relations who are driving the agenda for the industry and their companies.

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Three Public Relations Mega-Trends in 2017

Three Public Relations Mega-Trends in 2017

Posted Thursday, January 5, 2017

Christopher Penn


What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In this piece, Christopher S. Penn, Vice-President, Marketing Technology at SHIFT Communications, examines public relations mega-trends in 2017.

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Digital Ethnography for PR, Part 5: The TEACUPS Framework

Digital Ethnography for PR, Part 5: The TEACUPS Framework

Posted Thursday, December 8, 2016

Chris Penn


In the ideal scenario, digital ethnography would be complemented by analog ethnography, including in-person interviews, surveys, and other tools for exploring how audiences behave. However, time and budget may not permit exhaustive ethnographic research studies which make the most of Spradley’s framework. In this last part of our series on digital ethnography, Chris Penn explains why he recommends using the TEACUPS framework when you conduct your own ethnographic research for public relations.

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