SHIFT Austin Office

SHIFT Austin Office

The Latest from SHIFT Austin

Beware of “Shiny Object Syndrome” in Marketing

Beware of “Shiny Object Syndrome” in Marketing

Posted Monday, July 11, 2016

Todd Defren


While every marketer is aware of – and presumably wary of – falling prey to “Shiny Object Syndrome,” inevitably you’ll encounter a C-level executive whose teen-aged child has evangelized the next must-have campaign approach, and you’ll need a ready answer to delay any rash decisions. As explained by SHIFT’s Todd Defren in this latest post, when it comes to flashy marketing ideas, better to be the second one down the trail than the guy sporting a quiversful of arrows in his back.

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Sitting with Titans – Todd Defren’s Experience with Industry Leaders

Sitting with Titans – Todd Defren’s Experience with Industry Leaders

Posted Monday, June 27, 2016

Todd Defren


SHIFT Founding Partner Todd Defren was recently invited to join a group of industry key players on the University of Southern California’s Center for Public Relations’ Board of Advisors. Talking about the state of the profession, they also shared thoughts on the skills required for tomorrow’s communications leaders. Simply put, it’s less about what they can do and more about how they can think.

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NATIONAL Public Relations Acquires SHIFT Communications

NATIONAL Public Relations Acquires SHIFT Communications

Posted Wednesday, May 4, 2016


We are very happy to announce that NATIONAL Public Relations has just completed a transaction to acquire SHIFT Communications, an award-winning integrated communications agency composed of over 150 creative, smart and innovative consultants, with offices in Boston, New York City, Austin and San Francisco.

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