Alessandra Nix

Senior Account Executive

As a Senior Account Executive with SHIFT’s Healthcare Practice, Ali focuses on media relationship building with reporters across trade and business media, including Healthcare Informatics, Health Data Management, CIO, NPR and more. Ali also manages analyst relations programs for several clients working with top healthcare analysts to ensure client inclusion in key reports. As her team’s marketing technology expert, Ali is trained in utilizing Google Analytics to evaluate PR performance for clients. In addition, she is well-versed in SEO, Google AdWords, creating surveys, and leveraging paid syndication and social advertising to maximize public relations efforts.
Ali is a talented writer and pens press releases, blogs and bylines for her clients drawing on her healthcare industry knowledge and creative timely news hooks. Ali received a BA in English Communications with a minor in Psychology from Emmanuel College in Boston and has been with SHIFT Communications for nearly three years.