Alan Marcus is a senior vice president and leads the SHIFT New York office. An award-winning PR practitioner of 20+ years, Alan helps drive business results for the office’s consumer technology, lifestyle and B2B clients through strategic, cutting-edge PR and social media campaigns.
Alan previously served as a senior vice president at Porter Novelli where he led consumer and B2B communications efforts for consumer technology, personal finance, CPG and retail brands. Earlier in his career, Alan served as vice president of public relations and special events for children’s luxury toy retailer, FAO Schwarz, where he led PR efforts for the brands’ 40+ stores, company catalogue and e-commerce initiatives.
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