Profile

Julie Staadecker

Director

Julie Staadecker is an experienced PR professional, well versed in traditional and non-traditional campaigns across the general consumer and professional services landscapes. She helps set overall programmatic and media strategies for her clients, leveraging holistic communications platforms to deliver on goals. Julie has a personal passion for measurement that matters in PR and previously served in a role focused on talent management.
She currently leads the McDonald’s, CarMax, Rockport and Foxwoods accounts. She is also well-versed in crisis communications, and her thoughts on how to manage a crisis on social media were recently published in a PR News Guidebook. Prior to SHIFT, she honed her PR knowledge with clients including General Mills, L’Oreal and MIT at Cone Communications.
She holds a B.S. in Communication from Boston University, where she frequently acts as a guest speaker.

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