Shannon Davidson

Senior Vice-President

With over 20 years of experience, Shannon Davidson holds one of the most wide-ranging and varied resumes in the Canada’s marketing industry. Her creative mind and strong logistics management abilities have served her well in almost all marketing areas including: brand strategy/ planning, digital, public relations, advertising, promotion, sponsorship/event and experiential marketing. Her multi-discipline background enables her to bring big picture thinking and executional understanding to projects.
Her brand experience has ranged from developing and implementing multi-channel brand and associative marketing plans for consumer products and services, to packaging and designing marketing and sponsorship strategies for properties and corporations. Her event experience has ranged from overseeing the marketing of some of Canada’s largest events and managing experiential agencies, to personally executing large scale events for clients.
Her passion for bringing brands to life, sharing their stories and engaging Canadians is boundless. As a corporate client, agency, sponsor and property, Shannon has worked for some of Canada’s largest brands and sports organizations including: Skate Canada, Chrysler Canada, Scotiabank, GM (Canada/US), Ford Canada, Molson, Coors (USA), Carlsberg, Canadian Football League, Grand Prix of Toronto, Molstar Sports & Entertainment, Starbucks, Microsoft, Johnson & Johnson, Effem Foods, YMCA of Canada, Home Depot and Government of Canada.