Tara Wickwire

Senior Director, Marketing and Brand Strategy

With more than 17 years of global branding experience, Tara has a deep understanding of the strategic approach required when developing key narratives to engage with external audiences and ultimately meet business objectives.
Tara has led PR strategy for some of the world’s most recognized brands including Gap, Banana Republic and Old Navy. This involved the creation of national and regional marketing communications programs ranging in scope from brand launches in Quebec to national consumer events.
With experience across the country and a comprehensive appreciation of market nuances, Tara has applied her expertise to create communication tools and programs that drive coverage and return in the new media environment. She has developed valuable relationships with top tier media over the course of her career, and built a reputation as a trend and consumer expert.
Her specialties include branding, strategy, media relations, issues management, integrated communications, corporate positioning and event management.

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