Tina joined AXON Communications, in January 2012 as Vice-President, supporting European clients in the pharmaceutical and medical device industries while simultaneously establishing AXON operations in Copenhagen, Denmark. She has over 16 years’ experience in international healthcare, from both academia and the life science industry.Prior to AXON, Tina worked for 10 years in the medical device industry as Director of Global Medical Marketing in Coloplast, a global medical device manufacturer. Here she was overseeing marketing departments for the launch and life-cycle management of products and customer and patient directed medical education and communication programmes. She has first-hand experience and extensive knowledge in the areas of urology, continence care, ostomy care, wound care and pain management. Key aspects of Tina’s work include: strategic advice, strategic positioning and messaging, education programmes for various audiences (including investigators), advisory board meetings and opinion leader development (including online communities), publications planning and implementation and other communications activities.Tina received her doctorate in clinical pain management from the University of Copenhagen, where she also earned a degree in pharmacy and she is soon to finish an executive MBA from the Henley Business School, UK.