Profile

Paul Wilson

Partner

Paul Wilson is a partner at NATIONAL Public Relations. He has been working as a communications expert for to 30 years. Director of the Corporate Communications group, Paul specializes in the management of corporate issues for companies in Quebec and across Canada and he is responsible for the account management of major international brands such as Molson Coors, ArcelorMittal, Cogeco and Bombardier.
Before coming back to NATIONAL, Paul acquirer solid experience in corporate and marketing communications by serving as vice-president, communications and public affairs at Labatt Brewery, where he was also member of the regional management committee for Quebec. During this time, he played a key role in managing labor relations for the company, in such events as strikes, lock outs and major operational restructuring periods. He developed a strong and comprehensive understanding of industrial relations, particularly relating to union-management relations, the collective bargaining process, and relationship between the unions and employers.
From 2007 to 2010, Paul was vice-president, marketing and planning, at GPF1, the company that owns the operating and marketing rights for the Formula 1 and Nascar in Canada. He was responsible for marketing these two events in Canada, along with developing and implementing the communication plans. Mr. Wilson also managed the worldwide crisis surrounding the removal of the 2009 edition of Canadian Grand Prix by Formula One Management.
Mr. Wilson has published a number of opinion pieces on crises such as those faced by British Petroleum (BP) and its response to the Gulf of Mexico oil spill, by golfer Tiger Woods and by professional cyclist Lance Armstrong. Mr Wilson is a sought-after media commentator relating to different PR related issues in Québec. He graduated from McGill University and also completed a finance and executive program at the Queen’s School of Business.