Paul Wilson is a partner at NATIONAL Public Relations. He has been working as a communications expert for to 30 years. Director of the Corporate Communications group, Paul specializes in the management of corporate issues for companies in Quebec and across Canada and he is responsible for the account management of major international brands such as Molson Coors, ArcelorMittal, Cogeco and Bombardier.
Before coming back to NATIONAL, Paul acquirer solid experience in corporate and marketing communications by serving as vice-president, communications and public affairs at Labatt Brewery, where he was also member of the regional management committee for Quebec. During this time, he played a key role in managing labor relations for the company, in such events as strikes, lock outs and major operational restructuring periods. He developed a strong and comprehensive understanding of industrial relations, particularly relating to union-management relations, the collective bargaining process, and relationship between the unions and employers.
From 2007 to 2010, Paul was vice-president, marketing and planning, at GPF1, the company that owns the operating and marketing rights for the Formula 1 and Nascar in Canada. He was responsible for marketing these two events in Canada, along with developing and implementing the communication plans. Mr. Wilson also managed the worldwide crisis surrounding the removal of the 2009 edition of Canadian Grand Prix by Formula One Management.
Mr. Wilson has published a number of opinion pieces on crises such as those faced by British Petroleum (BP) and its response to the Gulf of Mexico oil spill, by golfer Tiger Woods and by professional cyclist Lance Armstrong. Mr Wilson is a sought-after media commentator relating to different PR related issues in Québec. He graduated from McGill University and also completed a finance and executive program at the Queen’s School of Business.
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Paul Wilson’s Bold Thinking
Escalation of Emotions during Labour Negotiations
Posted Friday, July 21, 2017
Rethinking Communications During Collective Bargaining
Posted Tuesday, June 07, 2016
Quebec Bar Crisis Highlights Public Image Vulnerability
Posted Tuesday, August 04, 2015
The Drogba Effect
Posted Monday, August 03, 2015
The Ball Is in the Sponsors’ Court
Posted Monday, June 01, 2015
Going the Extra Mile in Sports Sponsorships
Posted Monday, August 04, 2014
Tiger the Conqueror
Posted Friday, April 12, 2013
When Hope is Stronger than Athleticism
Posted Friday, October 12, 2012
The New Tiger
Posted Monday, August 08, 2011
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