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(Data) Sharing is Caring … Or is It?

(Data) Sharing is Caring … Or is It?

Posted Tuesday, July 25, 2017

Jamil Bacha, Kate Peregrin, Sasha Lewis


Last year’s proposal by the International Committee of Medical Journal Editors (ICMJE) on sharing of individual patient data for clinical trials generated much debate and controversy. Now, the ICMJE has released their initial minimum data sharing requirements for future trial publications… But what do they mean for the research community, communications agencies, and, ultimately, for patients? Our AXON colleagues Jamil Bacha PhD, Kate Peregrin PhD and Sasha Lewis look back at what has changed since the ICMJE’s initial, and controversial, consultation, and what the new guidelines mean for medical communications.

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Data, Analytics and Machine Learning: What’s Next for Communications Pros?

Data, Analytics and Machine Learning: What’s Next for Communications Pros?

Posted Monday, July 24, 2017

Ralph Sutton


Given the sheer volume of content available, no human being could possibly keep track of all the ins and outs of how topics are being reported on, talked about and evolving in live time. Does this mean we can soon replace communications consultants with machines? Ralph Sutton, International Managing Partner at NATIONAL, doesn’t think so, as we still need to be able to ask the right questions, interpret the data and shape strategy. But there is a place for people working closely with machine learning to provide smarter advice, more targeted plans and demonstrate how we are using our clients’ budgets wisely to deliver against their business goals.

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Lucky 7s for AXON: Growth Spurs a Septuplet of New Hires

Lucky 7s for AXON: Growth Spurs a Septuplet of New Hires

Posted Thursday, June 1, 2017


We’re happy to share that AXON’s London office welcomed seven new hires across the agency’s Medical Communications (MedComms), Public Relations (PR) and Finance teams. The new hires come during a highly successful period for AXON, with the agency recently garnering the number 2 spot among healthcare communications agencies in PRWeek’s Top 150 UK PR Consultancies 2017.

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