Toronto Office

Toronto Office

The Latest from Toronto

Rethinking corporate social responsibility

Rethinking corporate social responsibility

Posted Thursday, April 5, 2018

Rick Murray


What are the real drivers of a brand’s reputation, and how much does it really matter? In a piece published in the Globe & Mail, our Toronto office Managing Partner and Chief Digital Strategist for the Firm, Rick Murray, shares his take on what the results of the joint Léger/NATIONAL Corporate Reputation Study mean for brands and companies moving forward. In short, for Rick, it’s time to invert the brand pyramid, to put the customer’s wants and needs ahead of the company’s and to stop trying to create demand and focus more on meeting it. Companies need to do right by us before we’ll do right by them. Customers will be quick to penalize those who stray from that ethos.

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NATIONAL Toronto’s culture of engagement

NATIONAL Toronto’s culture of engagement

Posted Wednesday, April 4, 2018

Jane Taber


NATIONAL’s Toronto office is brimming with people who are curious, serious about changing the province and world, and whose future depends on outcomes of elections, such as the Ontario campaign. From intimate chats about the 2018 Ontario Budget with Ontario Finance Minister Charles Sousa to engaging in conversation about issues with electricity pricing, our team’s ethos is to be informed and to help inform.

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2018 Ontario Budget: Key Facts and Figures

2018 Ontario Budget: Key Facts and Figures

Posted Thursday, March 29, 2018

Jake Sikora


Kathleen Wynne’s Liberal government released the 2018 Budget prioritizing care, but it comes with consequences for the provincial coffers - a $6.7B spending deficit. Our experts review key details and analysis of its impact on the economy.

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