Toronto Office

Toronto Office

The Latest from Toronto

What is Marketing Technology?

What is Marketing Technology?

Posted Monday, March 27, 2017

Jonathan Litwack


If you’ve ever read about how a company was able to become leaner, more profitable, or better able to make faster, smarter decisions about its marketing, it’s because it was employing Technology to address its target market at scale, automate its redundant and mundane marketing operations and streamline its performance data into a single point of truth. So what is Marketing Technology, how do you know if you need it and how do you make it work for you? NATIONAL’s Jonathan Litwack, Vice-President, Marketing Technology in Toronto, explains.

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State of Mining: Have we turned a Corner?

State of Mining: Have we turned a Corner?

Posted Wednesday, March 22, 2017

Joe Racanelli


By almost every account, PDAC 2017 was a resounding a success. Attendance was up 10 per cent from last year to just over 24,000, suggesting that investor confidence in the mining sector is returning. NATIONAL Equicom’s Joe Racanelli tells us more about why the sentiment on the convention show floor and at various receptions throughout Toronto’s downtown core was the most optimistic it’s been in several years.

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Why Successful Governments Must Embrace Youth

Why Successful Governments Must Embrace Youth

Posted Tuesday, March 14, 2017

Max Stern


At a recent Forum for Young Canadians event in Ottawa, NATIONAL’s Max Stern was reminded that there is still no consensus on which political party youth should support – if any at all. In today’s blog post, our colleague shares why he believes successful governments must grasp the essence of the next generation, not by pandering to their political leanings but by embracing their perspectives.

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