SHIFT San Francisco Office

SHIFT San Francisco Office

The Latest from SHIFT San Francisco

A Record Fundraiser for National Denim Day!

A Record Fundraiser for National Denim Day!

Posted Thursday, May 18, 2017


For the past three years, our Montreal teams have taken part in the CURE Foundation’s main fundraising campaign for breast cancer, National Denim Day, which encourages people to wear jeans to work on Tuesday, May 16, in exchange for a $5 donation. By inviting every employee across the NATIONAL, AXON, Madano and SHIFT offices to participate in the initiative this year, we raised an impressive $2,000 for the cause. Not only are we National Denim Day’s #1 corporate fundraiser on CURE’s website, we also helped make a difference in the fight against breast cancer. And that’s something we’re really proud about!

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Crisis Communications: Advice from a Former Reporter

Crisis Communications: Advice from a Former Reporter

Posted Thursday, May 4, 2017

Kris Kitto


What public relations professionals call crisis communications is what reporters simply call breaking news. As a former reporter, Kris Kitto, Account Director at SHIFT San Francisco can attest that there’s something thrilling about covering breaking news. At first you gasp, and then you let your news instincts take over. Kris has had a front-row seat to many crises, blowups and missteps over the years, and now shared what he learned through the years.

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Creative Ways to Ensure Work-Life Balance

Creative Ways to Ensure Work-Life Balance

Posted Thursday, March 2, 2017


Work-life balance is hard to achieve, especially in the hectic world of public relations. There’s always a rapid response situation, a reporter to pitch to, or a plan to draft. That’s why our SHIFT San Francisco colleague Paige Kenny believes in the importance of stepping out of our daily routines to find ways to foster relationships with peers and colleagues, and create a positive environment that goes beyond our personal work stations.

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