SHIFT Boston Office

SHIFT Boston Office

The Latest from SHIFT Boston

Tips to Make Your Sabbatical an Unforgettable Experience

Tips to Make Your Sabbatical an Unforgettable Experience

Posted Friday, April 7, 2017

Julie Staadecker


People in the PR industry know the daily pressures of client expectations, event planning, crisis communications, the media grind and long hours. While fast-paced and exciting, PR can also be draining. That’s why when SHIFT gave Account Director Julie Staadecker the opportunity to take a month-long sabbatical in recognition of five years at agency, she embraced it with open arms. Here’s what she learned along the way.

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Demystifying Data, Part 1: An Introduction to the Wonderful World of Data

Demystifying Data, Part 1: An Introduction to the Wonderful World of Data

Posted Thursday, April 6, 2017

Katherine Lioy


In public relations and marketing, if you’re not using data in some way, shape or form you’re doing it wrong. Inform your pitches, strategies, decisions and plans with data. That said, it’s not as easy as just finding a data point and running with it. Katie Lioy, Director, Marketing Technology at SHIFT, explains.

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Five Ways to Amplify Press Coverage

Five Ways to Amplify Press Coverage

Posted Wednesday, March 22, 2017

Kristin Amico


When that piece of anticipated top-tier coverage finally hits, the first response is a deep sigh of relief and pride. But the efforts shouldn’t stop after sending a note to the client. Be ready for questions on how to best leverage that killer press coverage. From content syndication to customer newsletters, company websites, content marketing and social media, SHIFT’s Kristin Amico shares key tips on how to help your clients integrate PR wins into their marketing strategy.

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