SHIFT Austin Office

SHIFT Austin Office

The Latest from SHIFT Austin

A Record Fundraiser for National Denim Day!

A Record Fundraiser for National Denim Day!

Posted Thursday, May 18, 2017


For the past three years, our Montreal teams have taken part in the CURE Foundation’s main fundraising campaign for breast cancer, National Denim Day, which encourages people to wear jeans to work on Tuesday, May 16, in exchange for a $5 donation. By inviting every employee across the NATIONAL, AXON, Madano and SHIFT offices to participate in the initiative this year, we raised an impressive $2,000 for the cause. Not only are we National Denim Day’s #1 corporate fundraiser on CURE’s website, we also helped make a difference in the fight against breast cancer. And that’s something we’re really proud about!

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Beware of “Shiny Object Syndrome” in Marketing

Beware of “Shiny Object Syndrome” in Marketing

Posted Monday, July 11, 2016

Todd Defren


While every marketer is aware of – and presumably wary of – falling prey to “Shiny Object Syndrome,” inevitably you’ll encounter a C-level executive whose teen-aged child has evangelized the next must-have campaign approach, and you’ll need a ready answer to delay any rash decisions. As explained by SHIFT’s Todd Defren in this latest post, when it comes to flashy marketing ideas, better to be the second one down the trail than the guy sporting a quiversful of arrows in his back.

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Sitting with Titans – Todd Defren’s Experience with Industry Leaders

Sitting with Titans – Todd Defren’s Experience with Industry Leaders

Posted Monday, June 27, 2016

Todd Defren


SHIFT Founding Partner Todd Defren was recently invited to join a group of industry key players on the University of Southern California’s Center for Public Relations’ Board of Advisors. Talking about the state of the profession, they also shared thoughts on the skills required for tomorrow’s communications leaders. Simply put, it’s less about what they can do and more about how they can think.

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