On December 5 and 6, Quebec International presented the 11th edition of the Quebec City Healthcare Industry Forum. For the fourth consecutive year, NATIONAL experts were invited to share their public relations and government relations experience and present an insightlful analysis of Quebec politics.
In collaboration with the Norton Rose Fulbright team, NATIONAL’s Guillaume Lefèvre, Director, Healthcare and Energy Strategy at the Quebec City office, and Charles Milliard, Vice-President, Strategy and Business Outreach, Healthcare at the Montreal office, kicked off the workshop “Managing Innovation in the Pharmaceutical and Life Sciences: How to cope with change”.
The theme was repeated and further explored the following day at the workshop organized by Innovative Medicines Canada, during which participants were given a captivating behind-the-scenes look into the corridors of power 300 days before the next election.
To cap the event, Charles Milliard moderated a panel discussion on a most interesting issue at a time when healthcare costs are exploding, namely, how to ensure the effectiveness and sustainability of a basic prescription drug insurance program.
Relevance, intelligence, depth and precision: the NATIONAL brand and its healthcare sector ambassadors were once again presented at their best!