The NATIONAL Newsfeed

Just Google It

Posted Tuesday, June 07, 2016

  • IMG-Google-Analytics

    Congrats on the recent Google Analytics certifications to our Atlantic colleagues!

Congratulations to the 12 NATIONAL Atlantic champions who studied, reviewed and practiced to ultimately write the Google Analytics exam and become Google Analytics certified. Now, more than ever, the solutions and strategies our teams recommend are informed by insights into how real people are consuming information, messages and content.

NATIONAL lives in wall-less worlds, and our developers, creatives, and consultants all co-exist. A mingling of minds and ideas. It’s what a lot of us love most about our jobs. So when we had an opportunity to become Google Certified, many of us jumped at the chance to dig into data, even though “analyst” might not be in our job title. 

Our Google Certified team crosses every border in our Firm – from consultants to writers to digital experts. Data is democratic, so why limit it to certain groups or teams? Every person on our team brings their unique perspective to new information, and can apply a different lens to a client’s challenge.

With the extensive expertise of SHIFT Communications, the first public relations agency in the world to enter into a strategic agreement with Google to become a Google Analytics™ Certified Partner last year, NATIONAL’s overall analytics skills keep growing and are an undeniable asset in business. 

Now, to the Google machine!


Find out more about NATIONAL’s Analytics & Insights expertise.


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