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Sowing the Seeds of Generosity

Wed, 16 May 2012 04:00:00 GMT

NATIONAL’s 2011 Corporate Responsibility Report is out, and this year’s theme Sowing the seeds of generosity, highlights how its employees continue to give back to their communities and beyond.

Will Web and Mobile Applications be the Future of IT?

Tue, 15 May 2012 04:00:00 GMT

As part of the international conference on IT issues held today in Montreal, Sonic Boom’s Carl Charest addressed the question of web and mobile applications’ role in the future of IT.

Why More isn't Always Better

Mon, 14 May 2012 04:00:00 GMT

As the debate on the value of corporate social responsibility programs continues, the best solution for companies wishing to minimize the risk of media attention to negative events is to be in the middle of CSR rankings because a strong CSR record can be a liability.

Huge Victory for NATIONAL and Sonic Boom at the SABRE Awards!

Wed, 09 May 2012 04:00:00 GMT

Last night, NATIONAL and Sonic Boom won for “Best Canadian Campaign” at the prestigious SABRE Awards, the world's largest awards competition for the public relations industry.

NY BioHud Valley Welcomes AXON as Strategic Partner

Tue, 08 May 2012 04:00:00 GMT

The NY BioHud Valley announced yesterday the addition of our AXON US office as a strategic partner, thus bringing complementary assets to its current coalition of partners.

A Look Inside Apple

Thu, 03 May 2012 04:00:00 GMT

The French edition of American journalist Adam Lashinsky’s book Inside Apple was released in bookstores yesterday, a publication for which our colleague Bruno Guglielminetti wrote the foreword.

Tory Stumbles and NDP Strength Spell Trouble for Liberals

Tue, 01 May 2012 04:00:00 GMT

As the Tories make Bev Oda-esque mistakes and the NDP gains momentum with Mulcair’s leadership, the Liberals now have to make decisions that could alter the course of Canadian politics.

NATIONAL Wins Big at ACE Awards Gala!

Fri, 27 Apr 2012 04:00:00 GMT

Last night, NATIONAL’s leading campaigns and talents were celebrated at the Canadian Public Relations Society Toronto’s annual Achieving Communications Excellence (ACE) Awards gala.

The Toronto Office’s 20-Minute Clean-Up Makes a Big Difference

Fri, 27 Apr 2012 04:00:00 GMT

This past Thursday, staff from NATIONAL’s Toronto office proved their continued commitment to Earth Day by participating in the annual 20-Minute Clean-Up.

Elisabeth Mozel-Jury Shares Industry Insight

Thu, 26 Apr 2012 04:00:00 GMT

Tuesday night, the CPRS Toronto hosted the 10th annual 360 Degrees: All Things Connected event, during which Elisabeth Mozel-Jury shared her industry insight with students.