In the Media

West Texan Celebrates Nova Scotia: a Conversation with our Chief Storyteller

Posted Monday, February 17, 2014

Leo Artalejo


  • Leo Artalejo, Chief Storyteller in our Halifax office, recently sat down over coffee with The Chronicle Herald to share his own story about how a West Texan from El Paso ended up making roots in Halifax.

Leo Artalejo, Chief Storyteller and Senior Consultant in our Halifax office, is a communications strategist whose job is to help organizations of all sizes tell their story in a powerful way that inspires people to take action.

He recently sat down over coffee with The Chronicle Herald to share his own story about how a West Texan from El Paso ended up making roots in Halifax. In so doing, he shared his passion about the new narrative that is emerging for Nova Scotia itself.

For Leo, Nova Scotia’s magic lies in the connection between people and places, which in turn fosters a deep sense of belonging. And he thinks that Nova Scotians are getting closer to finding the right language to tell this story. Leo emphasizes that the next step is sharing this narrative with clarity and with confidence – an affirmation and celebration of all that Nova Scotia is.

Click here to read the full article.


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