In the Media

The Power of Conversation

Posted Friday, January 25, 2013

Sam Barnes

  • Power_of_conversation

In an article published on PMLiVE, a leading online resource for the pharmaceutical and biotech industries, our colleagues Sam Barnes, Director at AXON UK and Paul Jacobs, Director of digital strategy at Sonic Boom offer some advice on how to adapt healthcare public relations to today’s integrated, social and fast-paced communications environment.

For Sam and Paul, what people think evolves and is driven by the conversations they are a part of. Influencing stakeholder behaviour therefore involves engaging them in discussions and continuously adapting what we say and how we say it as a result of the on-going conversations.

Click here read the full article.


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