In the Media

The Secret of Successful Integrated Marketing Communications

Posted Tuesday, April 10, 2012

Tina Hahn


  • IMG-Integrated-Mktg-Comm

    (Photo Credit: Photos.com/Jupiterimages )

In an article published in InPharm, a leading publication for the pharmaceutical industry providing its professionals with news, events and service company listings, AXON’s Tina Hahn, Vice-President based in Copenhagen, starts by saying that despite the fact that academics still can’t agree on the definition of Integrated marketing communication, the buzz word has been circulating for years. The author describes the term as “a strong communications program which starts with a simple and compelling story”, adding that in order to be successful, it is imperative that all the pieces of the communications mix share a common goal and a consistent story.

Tina illustrates her ideas by sharing some of an Australian marketing research group’s findings, which highlight what marketers should do if they want to achieve overall success and greater return on investment.

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