At the heart of a new scandal and unprecedented FBI-led offensive, FIFA has certainly been shaken in recent days, but how much and for how long?
In an op-ed piece published in La Presse’s May 30 edition, our Montreal colleague Paul Wilson, partner, explains that major FIFA sponsors may well be the only real power-holders that could bring down the powerful organization. “For a corporate sponsor, the prospect of being associated with a sports entity that has committed one or many mistakes usually doesn’t sit well with senior management,” he said. “But it is much easier and less risky to drop a sports personality than to cut all ties with an entity like FIFA.”
Click here to read the full version of Paul’s piece (in French).