In the Media

Mario Nacinovich Talks Creativity with PM360

Posted Wednesday, June 10, 2015

Mario Nacinovich

  • IMG-Mario-Talks-Creativity

    (Photo Credit: Shutterstock/Ruslan Grumble)

On the eve of Cannes Lion Health, the global creative festival for the healthcare communications industry, PM360 asked several members of the Cannes Lions Health Pharma jury and other industry thought leaders to share their personal thoughts and views on creativity.

Among the leaders polled, our colleague Mario Nacinovich, managing partner of AXON US, presented a compelling explanation of what creativity means to him, adding that many of his clients embrace stepping off the beaten path and actually benefit from taking more risks in their creative approach.

Click here to read Mario’s full take on getting to solutions and ideas that can be as unexpected as they are brilliant!


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