In October 2011, Mario Nacinovich, Managing Partner at AXON US, and Mark Zezza, Vice-President, Federal Health and Human Services at The Lewin Group, published an article in which they talked about how conflicting messages and inadequate clarity in communications regarding the Affordable Care Act (ACA) caused major confusion among the public and hindered progress on healthcare reform implementation. Four years later, the authors focus on a specific subset of stakeholders – the patients – seeing pivotal opportunities available for them to be drivers of change.
With multiple constitutional challenges of the ACA now in the rear-view mirror and an impending presidential campaign that will undoubtedly influence its impact, this is an opportune time to reassess how the law is currently perceived and how healthcare communication experts can assist in improving both messaging and implementation.
Click here or download the PDF below to read the complete paper published in the Journal of Communication in Healthcare (Vol. 8, No 3, 2015),