In the Media

Leo Artalejo Featured in Progress Magazine

Posted Wednesday, April 30, 2014

Leo Artalejo

  • Leo Artalejo

The current edition of Progress, Atlantic Canada’s most influential business magazine, features a branding discussion with five communications experts, including Leo Artalejo, Chief Storyteller and Consultant at our Halifax office.

The conversation, which ranged from crisis management to the benefits and pitfalls of social media, emphasizes that although a communications strategy might seem like a luxury, it is, in fact, essential for every business.

For Leo, the key to a successful strategy is to make sure your senior team has a conversation about who you are today, who you want to be and how you’re reaching out your key audiences. In fact, his first question is always, what are you trying to say about your brand and to what audience?


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