In the Media

Learning from the Past and Looking to the Future

Posted Thursday, July 05, 2012

Sam Barnes


  • IMG-Past-Future

    (Photo Credit: Photos.com/Comstock )

In an article published in the latest issue of Communiqué, a reference in healthcare communications and an essential resource for pharma professionnals, Sam Barnes, Director at AXON UK, takes a look at the many changes the healthcare communications industry has gone through in the past 10 years, and shares his thoughts on what learnings can be taken into the next decade.

To try and answer questions about the key challenges faced by the industry the evolving role of communications, Sam spoke to a number of thought leaders including his AXON colleagues Ralph Sutton, International Managing Partner, and Chuck Johnston, Partner, as well as Sonic Boom Managing Partner Sylvain Perron.

To read this insightful piece and discover what the last decade can teach us, click on the article’s PDF version below.

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