In the Media

Know Your Audience: Clinical Trials with Paediatric Populations

Posted Wednesday, October 08, 2014

Shawn Patterson BakerJennifer Eastabrook

  • IMG-Clinical-Trial-Paediatr

    (Photo Credit: Shutterstock/michaeljung)

Clinical trials are complex in and of themselves, but even more so when they involve children and teenagers. The ability to engage them and communicate with them effectively is essential to a trial’s retention, recruitment, and ultimately, to its success.

In an article published in the Journal for Clinical Studies, our AXON CTS colleagues Shawn Patterson Baker, Vice-President, and Jennifer Eastabrook, Scientific Advisor, explain that while printed materials adapted to specific age groups are effective communications tools, children are more receptive to challenges presented through play. “A key tactic to bringing play into paediatric clinical research is to make potentially unpleasant activities rewarding via online games, which is known as gamification,” say the authors.  

To find out why a deep understanding of the audience and its needs, a targeted communications strategy and engaging tools are key to a clinical trial’s success, download our colleagues’ complete article below.


AXON Clinical Trial Services develops and implements multi-channel communications strategies to support sponsors, site staff, and patients in successfully completing global clinical trials. With in-depth experience on the global clinical study stage, AXON CTS recognizes the importance of effective, well-planned, and innovative patient recruitment and retention programs to achieve clinical research objectives.



By submitting a comment, you agree to NATIONAL's Guidelines, Terms & Conditions, and Privacy Policy

Comments posted on the individual contributor's personal opinions, and do not necessarily represent the views of NATIONAL Public Relations, its companies, its vendors, or its clients, or the contributor's employers or clients. Send comments to:[email protected]