In the Media

How to Land a Pitch Through Social Media

Posted Monday, July 25, 2016

Anne Stevenson

  • IMG-Pitching-Social-Media

    (Photo Credit: Shutterstock/PR Image Factory)

Social media has clearly become the go-to tool for PR pros, and while no single platform can replace traditional media relations channels, Twitter, Facebook, Instagram and their friends offer an effective way to engage journalists when used wisely. In a piece published in PR News Online, NATIONAL’s Anne Stevenson argues that PR pros can cultivate opportunities by being present on the platforms that journalists use to identify story angles and sources. To find out which do’s and don’ts she recommends you keep in mind when using social to land a pitch, check out the article she wrote with PR News’ Mark Renfree.


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