In the Media

Complicated Healthcare Communications and the Affordable Care Act

Posted Thursday, November 24, 2011

Mario Nacinovich


  • IMG Healthcare Reform

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In an article published in the Journal of Communication in Healthcare (Vol. 4, No 3, October 2011), Mario Nacinovich, Managing Director at AXON US, and Mark Zezza, Senior Policy Analyst at The Commonwealth Fund, explain that conflicting messages and inadequate clarity in communications around the United States’ Affordable Care Act (ACA) are hindering the reform efforts and causing some major confusion among the general public.

The ACA’s central goals are to improve the experience of healthcare, improve the overall health of populations and reduce the total costs of care for populations, and the authors state that “healthcare communicators are an integral part of the answer to achieve this triple aim.”

In order to stop going around in circles and move forward with the project, stakeholders must now commit to communicating a clear and explicit message about the true state of the American healthcare system, which is in great need of a major overhaul.  

For more information and to read the full article, titled Confounding Constituents:  Complicated Healthcare Communications and the Affordable Care Act in the United States, visit the Journal of Communication in Healthcare’s website.


1  comment(s) for  Complicated Healthcare Communications and the Affordable Care Act

Stéphanie Auclair

Posted Thursday, November 24, 2011

In the full article, it is mentioned that limiting the healthcare reform to a budget issue runs the risk of impeding progress toward a better functioning and more efficient healthcare system and that focusing on the deficit rather than the healthcare system improvement opens the door for provisions which would ultimately put the government in the back seat. This might be a stupid question, but if they want the focus to be on the quality of the system and not just on its costs, why is it called the “Affordable Care Act” and not something along the lines of “Better Care Act”?

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