Should innovation be limited or confined to a category? AXON US’ Jennifer Barrett and Anthony Melito certainly don’t think so. In a piece published in PM360, a must-read magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, our colleagues share their healthcare industry insight and explain why innovation has become a necessity for brands and companies to not only thrive, but also to simply survive.
At a recent healthcare conference, attendees were immersed in a competitive, yet complimentary environment, which served to highlight the importance of bringing minds together to cultivate and produce truly innovative services and products. “True data integration requires collaboration to promote a transparent story of disease patterns to improve public health strategy,” explain the authors.
“In the future, we must consider a more integrated and much more holistic approach to improve patient diagnoses, management and outcomes,” stated Mario Nacinovich, Managing Partner at AXON Communications, during the conference. “With the right insights, talent and investments we will all get there together—this requires a best teams approach rooted in collaboration.”
Read the entire piece, Collaboration Will Unlock Innovation, and find out why Jennifer and Anthony believe that innovation has become a necessity for brands and companies to not only thrive, but also to simply survive.