Cannes Festival of Creativity Roundup

Posted Thursday, July 06, 2017

  • IMG-Cannes-Lions

The 2017 edition of Cannes Festival of Creativity wrapped up at the end of June.

For the unfamiliar, Cannes Festival of Creativity is kind of like the Oscars of advertising and communications. The best and the brightest from agencies across the globe gather to celebrate creativity and innovation, honour some of the best ads and creative campaigns in the world, and have one heck of a good time in Cannes, France.

Canadian agencies walked away with a record haul—with 44 more lion statues now adorning trophy shelves agencies across the country.

On the Friday afternoon before the Canada Day long weekend, the NATIONAL Atlantic team gathered to watch a highlight reel of some of the biggest winners from the festival.

Here’s a roundup of some of the best of the best:

On International Women’s Day, a statue of a little girl staring down Wall Street’s infamous bull appeared on the iconic New York street. Fearless Girl was commissioned by State Street Global Advisors, an index fund made from gender-diverse companies and installed by the agency McCann New York. This campaign was one of the most highly rewarded campaigns in the history of the festival—the final tally was four Grand Prix and 18 Lions in total.

From a strong symbol of female empowerment, to a strong and empowered female lead. Kenzo World’s My Mutant Brain produced by MJZ Los Angeles, Black USA and Frame NY is one of the most entertaining winners from this year’s festival. Is it a music video? Kind of. Is it a short film? You could say that. Is it highly entertaining? Absolutely.

Another favourite that was much talked about around the room was Mail Chimp’s bold campaign “Did you mean?”. The gist is, rather than being frustrated with people mispronouncing or not remembering the company’s name, MailChimp’s agency, Droga5, took that insight and flipped it. They created a surreal, multi-media campaign playfully calling attention to the company’s various misnomers. From making short films, to snack foods the campaign got plenty of attention for its unique strategy.

To see the full list of this year’s winners, visit the Cannes Festival of Creativity website