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Kristi helps her clients build a compelling brand story that’s supported by a fully integrated approach—building the right content, sharing it to the right channels, and reaching the right people. An analytical thinker, she pushes her teams to blend creative strategies with tactical objectives to achieve measureable results. Kristi doesn’t spend a lot of time sitting still—and neither do her files. Known for staying calm, cool and collected, she brings to her teams a knack for prioritizing, organizing, and managing projects.
Since joining NATIONAL, Kristi has worked with a number of clients, including Halifax Convention Centre, Divert NS, and Atlantic Credit Unions, to build and implement integrated marketing campaigns.
From running trails to running initiatives, Kristi believes in community. She plays an active role in a number not-for-profits, focusing on youth empowerment, athletics, and grassroots community events throughout the province.
Kristi holds an advanced diploma in public relations from the Nova Scotia Community College and a Bachelor of Arts from Dalhousie University.
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