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So You Want to Run for Office - Part 2

So You Want to Run for Office - Part 2

Posted Thursday, January 18, 2018

Andrew Richardson


Campaigns are tough, and as a function of pure mathematics, most candidates fail (sometimes repeatedly). So how do you beat the odds? How do you make sure you’re the one drinking from the keg of glory while your opponents are forgotten by history? In this second of a two-part series, Andrew Richardson, Consultant at NATIONAL’s Ottawa office, talks about the most challenging scenario any municipal candidates can face – unseating an entrenched incumbent.

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Shut Up, I'm Tweeting: And Other Digital Diplomacy Lessons I Learned at the Israeli Embassy

Shut Up, I'm Tweeting: And Other Digital Diplomacy Lessons I Learned at the Israeli Embassy

Posted Monday, January 15, 2018

Howard Fremeth


From January 2012 to September 2016, NATIONAL Senior Consultant Howard Fremeth led all of the Embassy of Israel in Canada’s communications efforts during an extremely busy period that included several high-profile national and geopolitical events. What does it take for effective digital diplomacy? As published in the online magazine of the Canadian International Council, he shares the lessons he learned by managing social media accounts and interacting with other diplomats in Ottawa.

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So You Want to Run for Office?

So You Want to Run for Office?

Posted Tuesday, January 9, 2018

Andrew Richardson


Campaigns are tough, and as a function of pure mathematics, most candidates fail (sometimes repeatedly). So how do you beat the odds? How do you make sure you’re the one drinking from the keg of glory while your opponents are forgotten by history? In this first of a two-part series, Andrew Richardson, Consultant at NATIONAL’s Ottawa office, explores why so many municipal candidates lose.

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